How to choose a niche of your new blog?

Here we talk for choose a niche of your new blog

This is by far the most important article you read before starting a blog. Knowing your blogging niche will determine your future success or lack of knowledge can lead to failure.

There are countless people who started blogging and quit before they found their destined glory.

The most interesting thing about it was that most of them repeated the same sound:

  • I stopped because I couldn’t drive traffic to the blog
  • I quit because I couldn’t make money
  • I failed
  • I was not lucky

This is frustrating for me to hear because I know the problem isn’t the hard work of these quitters, it’s a lack of understanding of profitable blogging and especially a lack of understanding of the blogging niche.

Now, today I will reveal the secrets of choosing a niche that will become your foundation for building a profitable blogging business.

This is a long chapter and you should bookmark this guide for future reference. Grab a cup of coffee or green tea and remove all distractions.

Read every word with the clear intention of learning something new and you will not only succeed in your next blog, but you will also avoid making the niche selection mistakes that cause many bloggers to fail.

What is the blog niche? 

Denoting or relating to products, services, or interests that appeal to a small, specialized section of the population.

The most common way to think of a blog niche is:

  • What is your blog topic?
  • What is your blog about?

The biggest mistake in niche selection?

There are a few mistakes that a lot of beginners make when it comes to niche selection. Let me pen down a few of them.

1.Entering a general niche market:

A breeding niche is a broad niche that is usually very competitive and very broad. For example, a niche in the health industry, a niche in the technology market, a niche in the fashion industry.

A better way to look at it is to focus on a specialized niche within a broad niche.

This alone will ensure the popularity, traffic and financial success of your blog. Plus, you’ll become an expert because you spend a lot of time researching, learning, and writing about one focused topic.

2.Fewer monetization options:

Many newbies start blogging with only AdSense as their focus. This is mostly due to lack of knowledge and should not be the only criterion for choosing a profitable niche.

You need to expand your horizons and focus on a niche market that offers more money-making opportunities.

This may be in the form of (but not limited to)

  • Direct advertisers
  • Collaborative programs
  • Online courses
  • Marketing

Read my blog monetization guide, it will help you learn more about blog monetization options.


3.Without research you will fail:

If your goal is to create a sustainable business (income stream) from your blogging, you need to spend time researching and using data to choose a niche.
It may take 2-3 days before you can start blogging. But this exercise alone would help you solidify your idea and your decision is not based only on passion and emotions. On the contrary, indoor air is not bad if you are taken care of with correct information before starting a blog.

4.Staying in the wrong niche:

“It’s ok, I’ll make it work”, this kind of thinking often leads to frustration in the near future and eventually leads you to stop working on your blog.
Often, if you find yourself working in the wrong niche, you have the opportunity to open a new site (in a new niche) and then make it work for you. In fact, your second blog can be successful because you use the knowledge from your old blog in the new blog.

5. Does not start due to lack of niche:

Choosing a niche is definitely the first step to profitable blogging success, but you shouldn’t get stuck at this stage for too long. There are many other challenges ahead and the entire niche selection process should be completed within a week.

Even if it means you chose the wrong niche, you can always correct it later. This is the key to not getting stuck in the niche selection process. Moving on to the benefits…

What Are The Benefits of Niche Selection

1. More Traffic – Google Love:

Since you will be taking the help of data to pick the niche, the probability of you building a high traffic blog would be higher. Also, since you are working in a laser-focused niche, you are more likely to get rewarded by Google in terms of organic traffic. 

2. More Loyal Users:

Being in the right niche also lets you attract like-minded users. Since your blog is going to be about one topic, your being in the right niche also lets you attract like-minded users.

Since your blog is going to be about one topic, your readers are more likely to stick around.

You would notice that you have less bounce rate, high avg. page on time and your community would expand. This whole process may be slow in the beginning, but eventually one day everything would just change. 

3. You Might Become an Expert: 

Learning is a slow process, but as you spend regular time daily on learning about one subject, eventually you would end up being top 1%-5%  in that particular field. The best part is, you would not even realize how you gained such kind of knowledge, as your hunger for learning more will never end. This difference is mostly noted by others, or by you when you will compare your recent writings with the old ones. 

4. Marketing Becomes Easier: 

This reason alone should compel you to spend a significant amount of time selecting a niche. When you have a focused blog, your marketing efforts become a bit easier than an unfocused blog, and you would see better results with fewer efforts. 

5. More Money 💸:

Once your blog starts getting traction, you would be approached by advertisers. This stage of your career would be game-changer, as your initial niche selection will help you make more money in comparison to your peers. 

Due to the laser-focused niche, the ads should be getting high CTR from the hyper-targeted audience, this would be maximum mullah. In one of a niche that I worked on, it netted more than $12000 on a single day because I was in a focused niche.  Now, you may or may not repeat the same result as mine, but you will be definitely better off than starting a blog without niche selection. 


Generic Niche Vs Micro niche

  • Freelancing vs freelancing for writers
  • Technlology blog vs Tech blog for Apple user
  • Fashion  Lifestyle blog vs Fashion & life style for College goers
  • SEO vs Backlink Building

5 Principles to choose a niche of your new blog:

1. Your interest a.k.a passion 

Use your past experience, hobbies and learnings, current interest, readings and learnings, and your life accomplishment as a base to choose a niche. For example, if you have lost weight, you can think about starting a health blog or if you have become financially free, you can start a finance blog.
Always remember: One learns better by teaching!

The way I do it is by creating a list of subjects I’m passionate about and then running through other filters as listed below.

This ensures that the niche you will pick is not only something you are passionate about but also profitable in the longer run.

2. Low Competition Niche Means Easy Win:

Competition is another factor that you should consider before zeroing down on a niche. You should avoid high competitive niche, as a lot of other webmasters are creating a website in the same niche.

You should remember this as the topmost principle for successful niche selection. Your goal should be to pick a niche that is not very competitive, and not a lot of users are looking into it. At the same time, it has the potential to grow over time (See trends in niche selection) to have a clear understanding of this.

3. Your Area of Expertise:

Well, passion is one compass to find a great niche, you should not discount your existing expertise when it comes to niche selection. Especially, as a lot of websites rely on Google search to drive traffic, expertise is one criterion you should consider.

A few years back Google made it clear that they look at author expertise to rank a website. High ranking means, you will be rewarded with more organic traffic, which in turn will help you to be successful in your blogging endeavor.

In fact, Google took this one step ahead and started de-ranking websites where expertise is not clear especially in certain niches like health, finance, and anything to do with money matters.

Generic niches like fashion, tech are quite fine right now, but we can’t be certain it would stay the same in the near future. Your qualifications, your official designation (Example: Engineer, Doctor, Management degree), should be considered when picking a niche.

If you don’t have one of these, then avoid getting into a niche where the qualification matters. There is a workaround related to this situation, but it is not as straightforward as it seems. So along with passion, do consider a niche where you could highlight your own expertise, or hire expert writers. A workaround to this is by having an expert review your content (For example, health niche can work with a medical practitioner, to review the content).

4. Topic Relevancy In The Future

So you identified a few niches for you, but what about the future of those niches?

Checking the trend, and ensuring that trend has increased over time ensure you stay relevant in the time to come.

There are exceptions when you are working on a micro-niche, and your time horizon for that blog is not more than 1-2 years. A good free tool to check the trend of a topic is by using Google trends.

Here is how you can use Google trends.

  • Head over to
  • Enter your niche topic
  • Select the target country (Ex: Worldwide, India, United States, Australia)
  • Select the year range (Ex: 5 years)

And Google would show you how the interest of users have increased or decreased around that topic.

5. Is Your Niche Monetizable?

This is another important factor that you should consider when finalizing a niche for building a profitable blog. This is not uncommon to find beginner bloggers creating a blog on things they are passionate about, but struggle to monetize it.

The reason being, there are many high-traffic niches, which are hard to monetize. The reason being, there are not enough advertisers, who would like to advertise in such niches.

Google AdSense or is certainly the most common way of monetizing any niche, but as I shared in my how-to make money blogging webinar, there are higher levels of monetization that generate more revenue.

There are a few ways to gauge the monetization opportunities, and one of them is by analyzing the similar websites in that niche. This strategy is also known as competitor analysis.

Analyze other blogs in a similar niche (broad or narrow), and see how they are monetizing their blog. 

A few things to pay attention to:

  • Are they using only contextual ad networks like AdSense to monetize?
  • Are they running any direct ads? If yes, which all brands?
  • Are their affiliate links on the website?
  • Are they selling any products (Courses, eBooks, Merchandising)?
  • Are they offering consultancy?

This kind of study will give you a head start, and also ideal for your blog business plan.

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