Technical SEO Guide for 2024

Search engine optimisation is a war. This game has no end. Incredibly, SEO plays a major role in the success of your blog or website.

Here’s a fast recommendation for you if you’re having trouble increasing sales or overall organic traffic: try technical SEO.

What is technical SEO?

Technical SEO is the process of ensuring that your website complies with search engine optimisation standards. Basically, it includes:

  • Finding your site’s SEO related issues (broken links, lengthy titles, pages with no meta description, images without alt tags etc)
  • Evaluating whether your site is penalized or not
  • Conducting site audits to fix your site issues

Why technical SEO is important?

It allows better user experience, search engine optimisation, and indexing for your website. In summary, technical SEO improves your site’s user experience and lowers search engine optimization-related problems, which helps you improve your site’s search engine ranks.

Technical SEO:

  • Increases your website’s crawling rate
  • Decreases your site penalties (if there are any)
  • Gives better user experience

All things considered, technical SEO increases your blog’s search visibility while also enhancing the user experience. Now let’s discuss how to leverage it to improve sales and rankings. Let’s examine the specifics.


5 Technical SEO techniques to implement in 2024

1. Make your blog mobile friendly

Google’s most recent algorithm, termed “Mobilegeddon,” penalises websites that are not responsive to mobile devices. The website’s rankings in mobile search results drop as a result. Therefore, optimising your website for mobile devices is crucial. Here are some pointers on how to achieve that:

  • No need of creating separate mobile friendly website. Because, if you create two websites one for desktop and another for mobile that has same content then Google penalizes for having duplicate content.
  • Use responsive design so that site will easily viewable on different sizes of devices. It uses flexible images, flexible layouts and cascading sheet media queries. It will be able to detect visitor’s screen size and change the layout accordingly.
  • The viewport meta tag tells your browser that page needs to fit the screen. The viewport is nothing but a visual area used by the browser that renders engine to determine how content is scaled and sized. So, include viewport meta tag, without this, it is not possible to get multi-device experience.
  • Use high-resolution images. To ensure better user experience, just like on instagram, upload high resolution images on your site too.
  • Remove Auto-zoom. The default zoom messes up images, layout elements, navigate content etc. Use viewport meta tag to set up custom variables within the content. Just include this tag in <head> HTML.
  • Show YouTube videos for better SEO. The way users sees videos on mobile is different from desktop. The embed code on YouTube videos is already responsive so by using YouTube videos on your sites saves time.
  • Give full site experience to users on mobile: Include “go to full website” or “view desktop version” at the bottom of your site. Never stop your potential customer from experiencing your full site.
  • Test, Test, Test. Once you are done with creating responsive design, make sure you test the site. Test your site on Android platform, iPhone, Windows phone and other tablets too.

2. Check your site’s crawlability

Crawlability is the ability of search engine robots to navigate and index the pages on your website. If your website’s links are not optimised for search engines, it indicates that crawlability is very low. The fact that having low crawlability makes it extremely difficult to rank well in search engines is a very important problem.

Because Google will be able to crawl not just your pages but also a wide range of resources in 2024, including CSS and Javascript. It will be a UX catastrophe if your CSS file is not crawlable by Google. Google won’t index the dynamically generated material on your website if your Javascript isn’t crawlable.

Use Xenu’s Link Sleuth to find out how search engines index your website. You can presume that pages that this programme is unable to access are ones that search engine robots are unable to crawl.

As an alternative, site:yourdomain.com is another option (for example, site:bloggerspassion.com). It establishes the number of pages that search engines have indexed. In the event that Google only indexed ten of the fifty pages on your website, you have a crawlability problem.

Use SEO spider tools, Screaming Frog, and WebSite Auditor to verify your site’s crawlability if it was created fully with AJAX.

3. Speed up your website loading times

Website speed matter a lot as Google rewards fast loading sites and ranks well. SO, if you want your site to show up in top search results then you should really start considering your website speed.

1. Before uploading images, adjust image size: 

If you use WordPress, then you can upload images at full size and adjust display size. But it’s not good practice as it executes multiple commands and slow down the site.

Here is what you can do.

Use image editing program to adjust images before uploading to your site. Open Microsoft Paint (Windows) or Preview (Mac) to open the image and resize it. Now after resizing each image, total file size will be so large and it will slow down your website speed.

So, after resizing the image, take the compressor tool TinyPNG. Just click the link and upload your resized image and this tool will reduce the file size without reducing resolution. Now take this image and upload on your site. You image will look exactly the same and helps in loading your website faster.

2. Remove unnecessary plugins: 

There are so many plugins that are available for free. The more plugins you add, the more resources it uses and it slows down the website speed.

If you observe that your site is loading very slow then perform plug-in run-through.

Disable every plugin one by one and check your site with the tool GT Metrix. It will show you the site speed.

4. The importance of HTTPS

Have you ever asked why HTTP has a “S”? Indeed, it does represent Secure Socket Layer, or SSL. It’s the technology that secures your online connection. To stop hackers from taking information from your website, this is crucial.

Here are the benefits you will get by enabling HTTPS on your site:

  • SSL helps to prevent “man-in-middle” attacks (a communication between two parties is monitored and modified by an unauthorized party). This is very important if yours is ecommerce website.
  • AMP (Accelerated Mobile Pages) ready pages will have better ranking and Google is going to make it a priority in 2024. AMP requires SSL.
  • Google is going to use it’s algorithm to index mobile version of a site to rank pages. But to index mobile site, Google recommends some practices. One of those is “migrate to a secure site”. So, HTTPS is preferred over HTTP.

5. Improve your website’s architecture

The one element that is frequently disregarded when putting SEO tactics into practise is the architecture of websites. It is the method by which you plan and create your website, as well as the arrangement of your blog’s content.

Here is how you can improve website’s architecture:

  • Don’t use dynamic URLs: Users don’t like lengthy parameters. And never frustrate users.
  • Avoid session IDs: If you are adding a session ID for each user at the end of the URL then change that now. Because different URLs pointing to the same content indicates duplicate content.
  • Redirect 302: If SEO matters to you, make 301 redirections. Because a 302 redirection may redirect the user to the new page but doesn’t transfer link juice.from your older version of page to newer version of page.
  • Use proper anchor text: If your site has thousands of pages, then interlinking is highly useful and powerful. Instead of using words like “click here”, “more”, use target words as anchor text.
  • Minimize the link depth on your site: Make sure that none of your page is deeper than 3 clicks away from your home page. This is important to make your site architecture flat. Because, deeper the page, less the link juice is passed. If less link juice is passed, Google drops the page from indexing. If any page doesn’t have minimal link juice then Google won’t consider that page while indexing.

FAQS:

What is technical SEO?

improving a website’s technical aspects to increase its pages’ ranking in the search engines.

What are technical SEO tools?

A technical SEO tool is a specialized software application used to analyze, monitor, and improve the technical aspects of a website’s search engine optimization.

Why is technical SEO important?

Technical SEO is important because it essentially ensures that your website is easy to navigate and is free of any technical issues that prevent it from being understood and ranked by search engines.

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