Website Architecture for SEO: Best Practices

As the digital age continues to advance, websites have become an integral part of our daily lives. Not only are they essential for businesses to attract and retain customers, but they also provide a platform for individuals to share their ideas and communicate with others. One of the most critical aspects of building a successful website is its architecture. Website architecture is the way a website is structured, and it plays a crucial role in search engine optimization (SEO). In this article, we will explore some best practices for website architecture to improve SEO and boost your website’s ranking on search engines.

What Is Website Architecture?

Website architecture refers to the hierarchy of pages on your website and how each page is connected.

Here is a visual example of the site structure:

Website architecture is important for SEO for several important reasons.

  • This helps search engines find and index all the pages on your website
  • It spreads authority to your web pages through internal links
  • This helps visitors find the content they are looking for

Internal links create the structure of a website. This means that linking from one page to another gives Google (and readers) more context for that page. And the ability to access the linked page.

Below we discuss the importance of website structure and how to design one that is good for both users and search engines.

Why Is Website Architecture Important?

Website architecture is important because it affects both search engine rankings and user experience.

Good website architecture can help your pages rank in Google. Because it can affect Google’s ability to find and index all of your important pages. And you understand what your website is about. This is the first step to appearing in search results.

Imagine walking into someone’s home for the first time. You don’t immediately know where each room is. But you know from the context that there should be a bed in the bedroom, a toilet in the bathroom, etc.

Now imagine walking into the bathroom and seeing the bed next to the sink. This can make you wonder if the room you are in is a bathroom or a bedroom.

This is similar to what Google experiences with a disorganized website. If the structure doesn’t make sense, Google may not understand the purpose of each of your web pages. Then it can be difficult to understand when and where your pages should appear in search results.

Here is a visual example of an unorganized website architecture:

Google uses internal links to find and rank pages. And website architecture is created with internal links between pages.

Therefore, the more complex your website architecture is, the less information Google has about your web pages and how they relate to each other.

This means that it is important to have an overall internal linking strategy in mind when building a website.

By linking from one page to another, you let Google know which pages are linked. And if you link to a certain page multiple times, Google will see that you think it’s important.

Now to the second point: how website architecture affects user experience.

You need to carefully plan the structure of your website to make it easy for users to navigate to products, services and important information.

The easier it is for someone to find what they came to your website for, the more likely they will become a client or customer. Or continue the content of your website

In fact, 94% of users surveyed said that they consider ease of navigation the most important feature of a website.

One of the most important functions of website content is to move potential customers forward in the sales funnel.

Sephora, for example, does this well.

The makeup website’s user-friendly navigation menu groups all of their products into familiar categories (eg Makeup, Skincare, Eye Makeup, etc.). It allows buyers to find the products they want with just a few clicks.

When deciding how to present items and content to website visitors, keep this in mind. How people engage with your site will depend on the structure you adopt. And whether they follow your instructions when using it.

You can paginate results, for instance, to show items or search results on different pages. Another option is to employ infinite scroll, which loads new material as the user scrolls.

The amount of clicks required for users to reach a product can be reduced using infinite scroll. This makes it easier for consumers to find what they desire.

However, pagination provides customers more control and makes it simple for them to recall where the things are. and find your way back to them.

Therefore, for most websites, pagination frequently works best for navigation. On the other hand, a blog or material that isn’t product-based may benefit from endless scroll.

After discussing some fundamental recommended practises, let’s examine an example of a decent website architecture.

What Does a Good Website Architecture Look Like?

A good website architecture should do the following:

  • Group topically related content together
  • Organize groups in a logical hierarchy
  • Highlight your most important pages

The best way to do this is to use flat website architecture instead of deep website architecture.

These terms describe how deep the structure of your website goes. Or how many clicks it takes to work your way down the subcategories of your site—which is also called crawl depth or click depth. 

Users should be able to access your content in as few clicks as possible. The ideal click depth to reach any page on your site is fewer than four clicks. 

This way, users don’t need to work too hard to find the content they want.

Here’s an example of flat website architecture:

It only takes three clicks to get to the bottom of the architecture.

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