What are HTML Header Tags?

I had no idea how to format my posts for search engines when I first started writing, let alone why it was crucial.

I simply tossed in some well-looking terms and phrases in bold with the intention that they would be chosen at random for the search engine results pages (SERPs).

Now that I am aware of the science behind blog optimisation , I realise that the header/heading tags I was adding to my blog posts to give them a polished appearance are actually an essential tool for SEO and reader comprehension.

What are header tags?

A webpage’s headings and subheadings are divided by header tags, also referred to as heading tags. From H1 to H6, they are ranked in importance, with H1s typically being the title. A webpage’s readability and SEO are both enhanced by header tags.

Here’s a quick guide on header tags and what they’re used for:

  • H1 — The title of a post. They’re usually keyword-centric, focused around the “big idea” of a page or post, and crafted to grab a reader’s attention.
  • H2 — These are subheaders that classify the main points of your paragraphs and separate sections. Consider using semantic keywords related to the “big idea” in your H1 while also helping the reader easily find the sections they want to read.
  • H3 — These are subsections that clarify the points made in the H2 further. Alternatively, they can be used in formatting lists or bullet points.
  • H4 —These are subsections that clarify the points made in the H3 further. Alternatively, they can be used in formatting lists or bullet points.

The numeral indicates the order of importance between each one, as you could have guessed from the preceding advice (with H1 being the most important, H2 being less important, and so on).

What are H1 tags?

In the hierarchical hierarchy of a page or post, an H1 tag is the first and most significant heading tag. It usually includes the title of the page or post.

Don’t make the error of considering header tags to be simply decorative elements. They are structural in nature, after all. The H1 should be viewed as a book title. only like a book usually has just one title, your page or article should also have only one title.

H1 tags should also always display at the top of the page before any other content, just like the book’s title would be on the cover before you started reading the inside.

Header Tags and SEO

You could believe that, in the big scheme of things, header tags don’t really matter. However, header tags can aid in giving a piece of content structure and draw attention to the most important ideas, themes, and (effectively) keywords within that text. As a result, readability and keyword relevance are closely related to header tags.

Think about this Google uses web page crawling to find material to present to its consumers. As it does so, it examines the text, pictures, and other components it discovers to determine what the topic of that page is.

When you include content into a header tag, you’re informing Google that this text is significant and that it should be used to help it understand the context of the page and provide searchers with results that are pertinent to their queries.

Therefore, it’s crucial to check that header tags accurately match a keyword intent while using them. Google will have a tougher time understanding a website if the H1 tag for a post lacks a keyword or if you include unrelated content in the H2 and H3 tags. That page won’t rank as highly as it could as a result.

For the benefit of example, suppose your keyword is “eCommerce.” An appropriate title would be “The Guide to Starting an eCommerce Business” since you would want this to be represented in your H1 tag. That would specify exactly how Google should direct web browsers to your page.

It’s a good idea to make your post’s header tags keyword-centric as search engines also take a look at them. For instance, you might develop some H2 sections around well-liked long-tail keywords associated with eCommerce, such as “five steps for creating an eCommerce business” or “best social media tools for eCommerce.”

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